About Us

From a spark of inspiration generations ago, the ASHI brand was built upon a dedication to the finest craftsmanship and a mission to delight the eyes through art. From these roots emerged ASHI Couture: a brand of luxury jewelry that elevates the mission of its lineage to create exceptional pieces of art with no cost or detail spared.

From a spark of inspiration generations ago, the ASHI brand was built upon a dedication to the finest craftsmanship and a mission to delight the eyes through art. From these roots emerged ASHI Couture: a brand of luxury jewelry that elevates the mission of its lineage to create exceptional pieces of art with no cost or detail spared.

Our Story

History of ASHI Couture

For over forty years, ASHI Jewelry has been esteemed as an international brand that pairs the finest craftsmanship with magnificent design to create art in the form of jewelry. Building upon the inspiration and values of the generations before, ASHI Couture originated as its own distinct brand, marrying the values of craftsmanship and design with the highest-quality materials at no expense spared.

Cast in 18-karat gold and platinum and beset with the most beautifully-cut diamonds and gemstones, ASHI Couture creates delicate yet powerful works of art. A brand of distinct aesthetic: our hand-finished jewelry radiates luxury in every piece to bring the extravagant and extraordinary to the most sophisticated clientele. Both a brand and a partner, we treasure our lasting relationships with independent jewelers around the world as your partner in luxury.